Kenya’s automotive industry recorded a strong rebound in 2025, with new vehicle sales rising sharply as economic conditions improved and access to financing became easier.
According to industry data, total new vehicle sales grew by nearly 20%, reflecting renewed confidence among businesses and individual buyers across the country.
For customers working with Evelyn Auto Dealer, these figures highlight a clear trend: buyers are increasingly choosing reliable brands backed by strong financing options and long-term value.
Also Read: Isuzu Light Duty Truck Financing Options in Kenya
Strong Growth in Kenya’s New Vehicle Market
Kenya’s new vehicle market experienced significant growth in 2025, driven by a combination of economic recovery and easing borrowing costs.
- Total new vehicle sales in 2025: approximately 13,583–13,600 units
- Total sales in 2024: approximately 11,352 units
- Year-on-year growth: about 19.65%
This marked one of the strongest performances in recent years, signaling a recovery from slower market activity experienced earlier. According to data from the Kenya Motor Industry Association (KMIA), demand remained strong throughout the year, with monthly sales peaking at 1,384 units in August 2025, compared to 1,185 units in December 2024.
The earlier peak in 2025 suggests that buyers responded faster to improving economic conditions, rather than waiting until year-end to make purchasing decisions.
Isuzu East Africa Strengthens Market Leadership
As the overall market expanded, Isuzu East Africa recorded the largest individual volume gain among all vehicle brands.
- Isuzu sales in 2024: approximately 5,390 units
- Isuzu sales in 2025: approximately 6,494–6,500 units
- Growth rate: about 20.48%
This growth means that Isuzu captured nearly half of Kenya’s total new vehicle market in 2025, a clear indication of buyer trust and brand dominance. From pickups and SUVs to light and heavy-duty trucks, Isuzu’s product range continues to align well with Kenya’s transport, logistics, agriculture, and construction sectors.
The brand’s consistent performance is supported by:
- Proven durability on Kenyan roads
- Strong resale value
- Wide service and parts network
- Vehicles tailored for commercial and personal use
What Drove Vehicle Sales Growth in 2025?
Several factors came together in 2025 to reshape Kenya’s automotive market and drive renewed demand for new vehicles. Improved economic conditions, easier access to financing, and greater confidence among buyers created a favorable environment for growth. Below are the key drivers that contributed to the strong performance recorded during the year.
Easing Interest Rates
The progressive reduction of interest rates by the Central Bank of Kenya (CBK) in the first half of 2025 played a major role in stimulating vehicle purchases. Lower borrowing costs reduced the overall cost of vehicle financing, making ownership more accessible.
Improved Financing Conditions
With interest rates easing, banks and financial institutions were able to offer more flexible financing structures. This encouraged businesses and individuals to invest in new vehicles rather than delaying purchases.
Economic Recovery and Business Confidence
Improved economic activity restored confidence among business owners, particularly in sectors such as transport, logistics, trade, and construction. Many businesses used the opportunity to expand fleets or replace aging vehicles with newer, more efficient models.
What This Means for Buyers
For buyers working with Evelyn Auto Dealer, the 2025 market performance confirms that investing in a reliable, market-leading brand is a smart decision.
Stronger market demand means:
- Continued availability of popular Isuzu models
- Competitive pricing supported by high demand
- Better access to flexible financing options
- Long-term value and reliability
As Isuzu continues to dominate Kenya’s new vehicle market, buyers benefit from vehicles designed to perform consistently in local conditions.
Evelyn Auto Dealer: Your Trusted Isuzu Partner
As Isuzu tightens its grip on Kenya’s automotive market, Evelyn Auto Dealer remains committed to helping customers access genuine Isuzu vehicles with flexible ownership solutions.
Whether you’re considering:
- An Isuzu mu-X for comfort and versatility
- A D-Max for business and utility
- A Light Duty Truck to support daily operations
Evelyn Auto Dealer offers guidance from vehicle selection to financing and delivery.
Get Started Today
With Kenya’s vehicle market showing strong momentum, now is an ideal time to invest in a dependable Isuzu vehicle.
Contact Evelyn Auto Dealer to get a quote, confirm availability, and explore financing options that fit your budget.